Atlantic Hotel & Spa
Direct Booking Growth Strategy
Prepared by
Prepared by
Atlantic Hotel already has a strong technology ecosystem.
The opportunity is no longer adding software.
The opportunity is improving the path between Google Search and Selfbook so more guests book directly.
This proposal outlines a strategy focused on capturing high-intent search traffic, improving conversion rates, and reducing OTA commission costs.
Guests searching for Atlantic Hotel frequently encounter OTAs before the hotel's own website.
Current website educates visitors but isn't optimized for conversion.
Selfbook provides a good booking experience. The opportunity exists before visitors reach it.
Atlantic has already invested in quality hospitality technology. Our objective is to leverage—not replace—it.
Connected together.
Problems
Every visitor should arrive on a page designed specifically for their search intent.
Different searches require different conversations.
Designed for travelers comparing hotels.
Purpose
Experience Fort Lauderdale's premier oceanfront destination.
Purpose
Interrupts people.
Captures people already looking.
Google visitors already have intent.
Instead of creating demand, we focus on capturing demand that already exists.
This creates faster results and higher booking potential.
This is also why Phase 1 focuses exclusively on Google Search.
The objective is to better connect existing systems—not replace them.
Landing Pages
Google Search
Keyword Strategy
CRO
Copywriting
Tracking
Selfbook Integration
Optimization
Performance benchmarks vary based on demand, seasonality, traffic quality, pricing, and booking conditions.
Monthly Management
Advertising Spend billed separately.
Includes
Steve Chouliareas
Founder